AI Commercial

Just Rinse and Repeat

An AI commercial directed by Kartikye Kashyap, who handled creative direction, R&D, sound design, the original score and the edit.

Watch on YouTube

Role: Creative Direction, R&D, Sound Design, Score & Editing

Just Rinse and Repeat is an AI ad built with a production-first approach: the idea, timing and sound come first, and generative video is used as a camera, not a crutch.

Kartikye directed the concept, researched and developed the generative AI pipeline, composed the score, designed the sound and cut the final edit, so the whole spot carries one authorial voice.

The result is a character-driven AI commercial that shows how a single AI filmmaker can deliver agency-level creative end to end.